Logo Sprite

David E. Carter's "Big Book of Logos" series is nothing less than an international phenomenon. For the first volume, David E. Carter chose 2,500 logos currently in use, and produced a major resource book for logo designers, an inspiring showcase of effective logo design from all over the world. The variety of styles and techniques covered the complete creative spectrum. "The Big Book of Logos became one of the best-selling graphics books of all time, the first best resource to consult when devising a new logo. Soon after, came T"he New Big Book of Logos featuring another 2,500 designs, and, after that, "The Big Book of Logos 3, which is now available here, for the first time in an affordable paperback edition. Logo designers are always looking for sources of inspiration, wanting to see "what's new" and this book has it all. Every logo designer should have this on the shelf for frequent use, and the new paperback format (and pricing!) will ensure that "The Big Book of Logos 3 will take its place alongside the series' earlier volumes as an indispensable reference for every designer.

Logos are among designers' most highly sought-after projects, but they are often one of the most difficult projects for a designer to nail. This book takes a look at those challenges by examining 180 logos, making it easy for designers to take away insightful tips they can put to work immediately. The author tracks the life cycle of each logo from its brief to the final result. Scattered throughout the book are sidebars featuring 15 logos that were made over. The author talks about why the makeover was needed and, with the before and after logos side by side, discusses if the re-do was successful. Color images throughout that show the logos from conceptual stages to final art make this book an at-a-glance reference for anyone--designer or entrepreneur--who wants to take an active role in the creation of his or her brand mark.

Production logo - A production logo is used by movie studios and television production companies to brand what they produce. Production logos are usually seen at the beginning of a theatrical movie (an opening logo), or at the end of a television program or TV movie (a closing logo).

Diet Sprite Zero - Diet Sprite Zero is a clear, lemon-lime-flavored zero calorie beverage produced by the Coca-Cola Company. This sugar-free drink originally had began production as "Sugar Free Sprite" in 1974, then renamed to the name "Diet Sprite" in 1983.

Operator logo - An operator logo is a logo which appears on the status screen of a mobile phone. Originally intended as a way for phone companies to brand phones attached to their networks, the operator logo has since become a method by which owners may customise their phones to reflect their own interests.

NASA logo - The NASA "meatball" logo is the official NASA logo, created in 1959 when the National Advisory Committee for Aeronautics (NACA) metamorphosed into an agency that would advance both space and aeronautics: the National Aeronautics and Space Administration (NASA). The sphere represents a planet, the stars represent space, the red chevron is a wing representing aeronautics (the latest design in hypersonic wings at the time the logo was developed), and then there is an orbiting spacecraft going around the wing.

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